The canonical URLs and tags on your Shopify store are a key element in its search engine optimisation strategy. If you don’t know how to use them correctly, it’s easy for your site to rank poorly. That’s why we’re here! In this article, we’ll show you how to change the canonical URLs and tags on your Shopify store so that it can achieve its full potential in terms of SEO.
Use our Shopify app to add or change canonical urls/tags: Canonical Tag/URL Manager.
What are canonical URLs?
Canonical URLs are links that point to the same content on multiple domains. For example, if you have a blog post with a URL of https://www.example.com/article-title/, canonical URLs let you tell Google that the same article should be shared on several different domains—including your own store’s domain (https://www.example.c…).
They’re not the same as 301 redirects or rel=canonical tags: both of these methods redirect traffic from one page or site to another page or site entirely; canonical URLs simply tell search engines which version of your content they should prefer when it comes up in their results pages, while keeping both versions live on their respective sites at all times..
What are canonical tags?
Canonical tags are used to tell search engines which version of a page they should show. For example, if you have two pages that are very similar but have slightly different information, canonical tags can be used to tell Google which one it should display in search results.
- Instead of using redirects as an alternative to canonical tags, we recommend using both! They work well together because redirects prevent Google from having to guess what it should show in search results and canonical tags prevent duplicate content issues from being flagged by Google.
Canonical URLs are a great way to ensure the search engines will only see one version of each page on your website.
Canonical URLs are a great way to ensure the search engines will only see one version of each page on your website. This is useful for ecommerce sites because it lets you control which product pages are indexed by Google and other search engines, giving you more control over how your products appear in the search results.
For example, say you have a T-shirt shop and sell t-shirts in different colors and sizes. Without setting canonicals on these pages, when someone searches for “black t-shirt” or “large men’s tee,” Google may index multiple versions of these pages, which means that each time someone clicks on one of those links from the SERPs (search engine results pages), they may be taken to any number of different looking products.
How to change canonicals on your Shopify store?
These are just a few of the ways that Shopify merchants can optimise their store for search engines. But the best way to ensure your site is optimised is to try our Shopify app: Canonical Tag/URL Manager.